TRUNLY blog
How to launch and grow an online store, in plain words
Guides and tips for online sellers: launching a store, delivery, payments, ads and SEO.
Marketplaces and adsGoogle Merchant Center for an online store: setting up your product feed step by stepHow to get into Google Shopping and launch product ads: the account, site verification, the product feed, shipping, diagnostics and linking Google Ads.3 min read
Sales and marketingInstagram shop or your own website: when it’s time and how to switch without losses5 signs that DMs can no longer keep up, what a website changes for an Instagram shop and how to switch without losing your audience: photos, links, Meta Pixel, Telegram.2 min read
Sales and marketingAbandoned carts: how to win back shoppers who almost boughtWhy shoppers abandon carts, what to fix in checkout, when to send a reminder, whether to offer a discount and how to measure how many shoppers came back.3 min read
Delivery and paymentsNova Poshta for an online store: how to connect it and create waybills automaticallyAPI key, branches and parcel lockers at checkout, waybills from the order, tracking and SMS to the buyer. A step-by-step guide plus the details of cash on delivery.3 min read
MigrationMoving from OpenCart without losing Google rankings: a step-by-step guideWhat really affects rankings during a move, how to transfer products, customers and orders with a bridge file, and how to set a 301 redirect for every old URL.3 min read
Delivery and paymentsSoftware cash registers (PRRO) for an online store: when a receipt is required and when it isn’t (2026)Card payment on the site, transfer to an IBAN, cash on delivery and courier: when a seller must issue a fiscal receipt. A table with links to Tax Service clarifications.3 min read
Delivery and paymentsAccepting payments on your website: acquiring, instalments and cash on deliveryWhich payment methods an online store needs, how to connect monobank, LiqPay, WayForPay or NovaPay, why instalments matter and how not to lose buyers at payment.2 min read
Marketplaces and adsRozetka and Prom from your own store: selling in several channels without manual workMarketplace or your own website — a comparison, an order profit calculator, how to start selling on Rozetka and Prom and how to keep one catalog for all channels with feeds.2 min read
Sales and marketingSEO for an online store: 10 steps and a checklist for 2026What to do so your store gets buyers from Google: an indexable site, structure built around queries, meta tag templates, markup, speed, 301s, reviews, a blog and Merchant Center.3 min read
Launching a storeHow much does an online store cost in 2026: custom development, a CMS or a platformWhat a store’s yearly cost is made of, hidden expenses and a comparison of three approaches. Calculator: enter an agency quote and compare it with a plan.2 min read
MigrationHow to move a store from Prom to your own website without losing salesWhen it’s time to switch, why you shouldn’t close Prom, how to transfer products via API, set up delivery and payments, carry over trust and bring in the first buyers.2 min read
Launching a storeHow to open an online clothing store: sizes, photos, exchanges and seasons8 steps for a clothing store: business model, size chart, variants with stock, photos, filters for search, instalments and exchanges, seasonal sales, first buyers.3 min read