Rozetka and Prom from your own store: selling in several channels without manual work
Marketplace or your own website — a comparison, an order profit calculator, how to start selling on Rozetka and Prom and how to keep one catalog for all channels with feeds.
Команда TRUNLY2 min read
“Should I sell on Rozetka or build my own website?” is the wrong question. Stores that grow steadily do both: the marketplace brings new buyers, and your own site brings them back without a commission. Here’s how to combine the two without maintaining two catalogs by hand.
How a marketplace differs from your own website
| Marketplace (Rozetka, Prom) | Your own website | |
|---|---|---|
| Traffic | from day one | you have to bring it yourself |
| Sales commission | yes, depends on the category | none — just the plan and the bank fee |
| The buyer | the platform’s customer | your customer: email, phone, history |
| Competitor prices | right next to yours on the same page | the buyer compares separately |
| Brand | just the seller’s name | your design, domain and tone |
Interest in selling on Rozetka in Ukraine grew by about 70% over the last year (Google Trends) — so competition on the platform is growing too. All the more reason to have your own channel.
Calculate the profit per order
Enter your product price, cost and your category’s commission (you’ll find it in the seller account):
Marketplace
300 UAH
per order
18,000 UAH per month
Own site
355 UAH
per order
20,501 UAH per month
Marketplace commissions depend on the category — check yours in the seller account. On your own site you pay the plan and your bank fee, no percentage of sales. TRUNLY monthly plan included: 799 UAH. Default numbers are an example. Use your own.
Your own website has no platform commission, but it does have advertising costs. So compare with the cost of acquiring a buyer in mind — the “Ads per order” field.
How to sell on Rozetka
- Register as a seller at seller.rozetka.com.ua and pass verification.
- Read your category’s terms: commission, content and delivery requirements.
- Upload products — manually or with a YML feed.
- Process orders in the Rozetka seller account.
How to sell on Prom
Prom works both as a marketplace and as a website builder for companies. Products are uploaded manually, from a file or via a feed; orders arrive in the Prom account.
One catalog, several channels via feeds
The biggest mistake is maintaining products in three places by hand. A price changes — and in one of the channels you sell at a loss or sell something you don’t have. The solution is feeds: you manage products in your store, and Rozetka, Prom, Google Merchant and Facebook get updates automatically.
In TRUNLY you can choose products or categories for each feed and set a markup, so the marketplace price covers the commission. Feeds are on every plan: Start — 1, Business — 5, Pro — unlimited.
How to bring marketplace buyers to your own site
- put a card with your website address and a promo code for the next purchase in the parcel;
- offer on your site what isn’t on the marketplace: bundles, bonuses, exclusive colours;
- collect contacts on your site and send newsletters about new arrivals;
- set up abandoned cart reminders.
More about exports on the “Export to Rozetka, Prom and Google” page.
Questions and answers
What’s more profitable: Rozetka or my own website?
It depends on your category’s commission and ad costs. Use the calculator in the article: a marketplace takes a commission, your own site has acquisition costs.
Can I sell on Rozetka and on my own website at the same time?
Yes. Manage products in your store and send them to Rozetka and Prom via feeds with automatic price and stock updates.
Do marketplace orders arrive in the store?
Feeds send products to the platform, and orders are processed in the marketplace seller account.
