For clothing brands
An online clothing store where size M in black never sells twice
Stock for every size and colour, photos for each colour, filters by size and fabric. Buyers see what’s available — and you never have to write “sorry, it’s sold out”.
Try 14 days free
What a clothing store needs — already built in
Size × colour
Up to three options per product with separate prices, SKUs, photos and stock.
Filters
Size, colour, fabric, season — plus SEO pages like “Linen dresses”.
Themes for clothing
Large photos, lookbooks on the home page, collection banners in the catalog.
Instalments
monobank and PrivatBank — for a coat or jacket this noticeably raises the order value.
Seasonal sales
Old price with a discount percentage, sale countdown, “complete the look for less” bundles.
Bringing customers back
“Notify me when my size is back”, abandoned carts, new arrival newsletters.
Three clothing store mistakes we see most often
1. No size chart
Every return means two deliveries at your expense. Add a size chart as a separate page and link to it in every product description.
2. One photo for all colours
The buyer chooses “olive” but sees black. Link photos to colours — the product page will switch by itself.
3. Stock “by eye”
You sold the last size on Instagram, but it’s still on the site. Keep stock in one place; a product with no stock automatically becomes “out of stock”.
A detailed launch plan is in the article “How to open an online clothing store”.
Questions
Can I sell clothing in several languages?
Yes: Ukrainian, English and Russian with separate URLs, prices in UAH, USD, EUR, PLN.
How do I handle a size exchange?
Create a manual order from the customer’s card and ship the new size with a Nova Poshta waybill from the order page.
Features for a clothing store
Launch your collection online
14 days free, no card required.